An Evening in Newport
Overview
An Evening in Newport was a summer launch event built around a private Duffy boat ride in Newport Beach. We invited members of the sorority community to spend the evening with us, preview the collection, and create content around the experience.
The campaign included influencer outreach, custom invitations, event branding, merchandise, gifting, and a post-event content rollout.
Design Approach
Instead of introducing our summer collection through a typical product shoot or launch post, we wanted people to actually experience our brand. I thought about the entire evening as part of the campaign from the invitation they received beforehand to the boat, gifting, merch, photography, and content that came afterward. The goal was for everything to feel connected without making the event itself feel overly branded or staged.
The activation combined branded environments, curated gifting, content strategy, and product storytelling to generate authentic social content while introducing The Newport Collection through a memorable experience.
Project
The Hang Loose Hut
Role
Creative Strategy, Experiential Design, Graphic Design, Project Management
Disciplines
Experiential Design, Event Branding, Campaign Design, Art Direction
TEAM
Nick Sylvester (Lead Designer) Madison Nelson (Social Media Manager) Cassi Howell (Events Coordinator)
DELIVERABLES
Event Branding & Touchpoints Apparel Design Invitation & Print Design Environmental Graphics Gifting Packaging Design Content Strategy
