The Hang Loose Hut
Overview
The Hang Loose Hut is a collegiate lifestyle brand creating custom merchandise for sororities and universities, original collections through its online store, and branded experiences that bring the community together.
Design Approach
The Hang Loose Hut's visual identity early in my time with the company. As the brand grew and my understanding of its voice became more defined, I revisited the identity to create a more thoughtful and cohesive system that better reflected HLH's effortlessly cool and approachable personality. The updated branding extended across the website, packaging, marketing materials, and customer-facing assets, creating a more consistent and recognizable brand experience.
Project
The Hang Loose Hut
Role
BRAND DESIGNER & ART DIRECTOR
Disciplines
Brand Identity, Web Design, Packaging Design, Art Direction
TEAM
Nick Sylvester (Lead Designer) Courtney Klevenhagen (Junior Designer) Anthony Smith II (Photographer)
DELIVERABLES
Brand Identity Website Packaging Marketing Collateral Social Media Assets
