Good Taste Coffee

Good Taste Coffee is a brand identity and strategy project created for an independent coffee shop concept in Lancaster, California. The goal was to build a guest-first brand that paired high-quality coffee with music, design, and a strong sense of community. I developed an identity that feels warm, familiar, and expressive, intentionally moving away from the overly minimal look common in specialty coffee to create something more personal, approachable, and rooted in local culture.