Good Taste Coffee
Overview
Good Taste Coffee is an independent coffee shop concept in Lancaster, California centered around good coffee, music, design, and community.
Design Approach
The goal was to build a guest-first brand that paired high-quality coffee with music, design, and a strong sense of community. I developed an identity that feels warm, familiar, and expressive, intentionally moving away from the overly minimal look common in specialty coffee to create something more personal, approachable, and rooted in local culture.
Project
Good Taste (Alexes Batta & Tyler Gulbrandsen)
Role
Brand Identity, Brand Strategy, Visual Design
Disciplines
Brand Designer
DELIVERABLES
Logo System Visual Identity Menus, Signage Posters Branded Merch
